Finding a domain name
The domain name is a critical first step for getting your station online.
The shorter the better.
Think about how this domain will potentially be hand-typed and hand-written thousands of times. A long domain name like SpringfieldCommunityRadio.org will make it agonizing for people to find your website.
Below are a few good examples of short domain names.
Pick a good registration company
Get a dot-org for organizations
If your station is also an organization, see if xxxx.org is available ‐ where xxxx is your call sign. Example: kzfr.org. If this is available, you should definitely buy it, whether you use it or not. Secure your brand against domain squatters and future confusion!
If you are not a strict 501c3 organization, but still do community service and take donations, a dot-org still works great.
And really, there are no actual rules governing dot-org domains. Anyone can register one. It's just about what you want to convey to your audience.
Think outside the (call sign) box!
You are not limited to your 4-letter call sign!
One very successful station called XRAY.fm (in Portland, OR) put aside their call letters as a necessary formality, and went with a creative and, more importantly, memorable brand name.
Dot-FM domain names
Dot-fm domain names are a great option.
The best places to get a dot-fm domain are:
They are worth the cost, because:
There are more creative names available available — and therefore plenty of creative branding opportunities. Rattlesnake.fm, anyone?
They really say radio.